Here are Benefit’s claims:
Why we love it
This dual-action power primer works 360° degrees around the eyes to make concealers AND eyeshadows STAY PUT. Concealers don’t crease, eyeshadows stay vibrant and true…you’ll wonder how you ever lived without it! Comes in a neutral nude shade that is universally flattering and a custom airless pump that is sooo easy to use – just a dab’ll do ya! Sodium Hyaluronate hydrates and fills in fine lines. Vitamins C & E help fight signs of aging.
How to Apply
Gently pump a small amount onto the back of your hand. Apply 3 tiny dots under your eyes with fingertips & blend. Next apply 3 dots on eyelids & blend. Let set, then apply concealers and eyeshadows as usual.
Price: $26 for .33 oz.
Urban Decay Primer Potion… $20 (size is not listed on the website)
Too Faced Shadow Insurance… $18 for .35 oz.
My opinion: It kept my shadows and under-eye concealer from creasing. I appreciate that it has a tint to it, so it also evens out the skin tone around my eye area. This product definitely works well… but the question is, is it worth the price? Personally, I’m content with my Too Faced Shadow Insurance which works very well, and it is less money for a bit more product. But, if money isn’t as much of an issue for you, I’d recommend this product.